The SoCal Approach
Who are you?
What do you do?
Why does it matter?
How is it different?
These are four simple questions. And yet, if you asked 10 of your employees, how confident are you that they’d all give you even reasonably similar answers? Our job is to make sure your target audience and your organization can clearly answer these questions.
We use our 4D process to help companies define their target audience, then engage with consumers where they’re most likely to respond. We learn what consumers desire in order to understand which branding, messaging, and marketing channels they will respond to. Using these insights, we create branding, marketing assets, messaging, and a marketing plan to ensure we reach the right consumers. We promote and market the brand using paid, owned, and earned media channels to ensure an integrated marketing approach. And then we track and measure return on investment and return on enthusiasm, course correct as needed, and redeploy to ensure efficiency and effectiveness.
A Host of Integrated Research and Marketing Solutions.
Research
Data Gathering Approaches
+ Survey Research
+ Focus Groups
+ Mystery Shopping
+ Customer Experience Tracking
+ Employee Satisfaction & Engagement
Analytical Approaches
+ Customer Segmentation
+ Customer Journey Mapping
+ Customer Loyalty Modeling
+ Competitive Intelligence
Product Approaches
+ Product/Service Evaluation
+ Concept Testing
+ Website & App Assesment/ Audit
Marketing
Communication Approaches
+ Public Relations & Communications
+ Messaging Development
+ Media Training
+ Social Media Planning + Management
+ Influencer Marketing + Management
Strategic Approaches
+ Brand Identity Development
+ Persona Development
+ New Product Development
+ Product and Sales Training
Digitial Marketing Approaches
+ Online Reputation Management
+ Website Design + Development
+ Digital and Traditional Ad Design
+ SEO Development
Faster.
Our institutional knowledge and relationships enable us to quickly develop and research to efficiently understand market needs and gaps
Simpler.
Our deep analytical expertise and easy-to-use insights tools effortlessly surface problems, allowing us to develop strategic plans.
Actionable.
From operations, sales, and marketing, our team’s extensive experience allows us to launch marketing communications campaigns that deliver ROI.
“SoCal Approach understands our client-focused mission as well as our business objectives. They play a key role as our partner in both customer engagement measurement and in developing tools and messages to help drive our business forward. The SoCal team helps us identify actionable information to differentiate our service offerings and to drive performance.”
— Matthew DiGiovanni
Chief Marketing Officer, NorthStar Memorial Group