SoCal CQL
SoCal CQL
The Memorialization Accelerator for Cremation Families
According to 2024 FCCBS, 43% of consumers would like to memorialize their loved ones but haven’t done so because they simply don’t know what their options are, with 32% raising their hands and asking for help.
In response, SoCal Approach has launched SoCal CQL – Cremation Qualified Leads. CQL is a proprietary, simple- to-implement, one-minute online interaction with cremation families you have served who did not complete a placement of cremated remains in one of your cemeteries.
SoCal CQL’s Simple 3 Step Process
Step 1.
Provide SoCal Approach the email records for cremations conducted at your funeral home.
Step 2.
SoCal Approach sends the CQL survey to the family and identifies families who still have cremated remains in their possession, and further identifies those families interested in placing their loved ones remains for permanent memorialization.
Step 3.
SoCal collects responses, reports the insights gathered, and generates leads and contact requests for your cemetery team to market to and close.
SoCal CQL Benefits
Reconnect with Your Families
Reconnects you with forgotten families, offering them a chance for closure.
Easy Integration
Enables you to go back as far in your records as you’d like.
Earn Quick Leads
Integrates directly with your CRM, appointment setting tool, or can send leads directly to your sales team.
Comprehensive Reporting
Provides comprehensive reporting to facilitate marketing and memorialization.
Learn More!
Contact us today to discuss how we can quickly and simply implement SoCal CQL today for your cemeteries and drive cremation memorialization program that pays for itself!