Meet the Team

Our Story Starts in SoCal.

Our origin beings with our founders working together at J.D. Power and Associates, one of the country’s most well-known brands. While they each eventually went their separate ways, they reconnected a decade later with complementary skill sets. From leading marketing at a Fortune 500 company to launching publicly traded technology startups to consulting and analytics for the world’s biggest manufacturers, we’ve built a team with people who care deeply about delivering solutions that help our clients grow their businesses.

  • George Owens

    PRESIDENT, CHIEF EXECUTIVE OFFICER

    Fun Facts About George
    - Has been to 20 MLB ballparks.
    - Lived on all 3 U.S. coasts.
    - Loves slow jams and yacht rock.

  • Mike Cooperman

    CHIEF MARKETING OFFICER

    Fun Facts About Mike
    - Makes his own bbq sauce.
    - Obsessed with uniforms and logos.
    - Sings in an 80s cover band.

  • Andy Lopez

    CHIEF REVENUE OFFICER

    Fun Facts About Andy
    - USMC Veteran
    - Has appeared in several movies and commercials.
    - Sang opera in college.

  • Lisa Gonzales Minnehan

    CHIEF OPERATING OFFICER

    Fun Facts About Lisa
    - Always has fresh flowers at home.
    - Will kayak in any body of water.
    - Loves to snorkel, but can’t swim.

  • Chance Parker

    CHIEF RESEARCH OFFICER

    Fun Facts About Chance - Restores classic cars. - Related to Butch Cassidy. - Sports talk junkie.

  • Eric Germansky

    CREATIVE DIRECTOR

    Fun Facts About Eric
    - Two-time IronMan triathlete.
    - Has a repertoire of over 500 jokes.
    - Makes his own chicken stock.

  • José Lopez

    CHIEF INFORMATION OFFICER

    Fun Facts About José
    - Is an expert rifleman.
    - Is an avid learner.
    - Is a moon explorer.

  • Dr. John Garcia

    SENIOR CONSULTANT

    Fun Facts About John
    - Loves to go camping.
    - Has lived in Mexico.
    - Is a learning junkie.

  • Angela Rogers

    CONSULTANT

    Fun Facts About Angela
    - Loves camping.
    - Favorite hobby is sports photography.
    - Was born and raised in California.

  • Malia Rorabaugh

    CONSULTANT

    Fun Facts About Malia - Paraglided over the Swiss Alps. - Obsessed with marketing TikTok videos. - Loves frozen yogurt.

  • Kirstyn Hughes

    CONSULTANT

    Fun Facts About Kirstyn
    - Was born and raised in Texas.
    - Loves to hike and camp.
    - Is terrified of birds (aka tiny dinosaurs).

  • Jason Budow

    LEAD DESIGNER

    Fun Facts About Jason
    - Loves to golf but is better at driving the cart.
    - Top ten-ranked bowler in California in his youth.
    - Doritos are his kryptonite.

  • Courtland Witt

    INTERN

    Fun Facts About Courtland - On the college dance team. - Missing both lateral sesamoid bones. - Loves scary movies, but cant’t watch them alone.

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