Resources
Uncovering Insights: 3 Simple Ways Customer Insight Beats Conventional Wisdom
Dive into our white paper study to learn how our customer measurement program, SoCal CXP, is identifying trends in the death-care industry to help funeral homes improve their business and profitability.
2023 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2023 Funeral & Cemetery Consumer Behavior Study. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
Learn More About SoCal CXP…
SoCal Approach is delivering the most comprehensive customer experience program in the industry. Learn more about operational insights, driving ratings and reviews, and increasing lead generation.
2022 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2022 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
2021 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2021 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
2020 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2020 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
Embracing Transparency to Drive Profitability
Dive into our white paper study to learn how transparency is key to driving future business in the death-care industry.
5 Ways Technology is Transforming the Profession
Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.
The Renewed Focus on Pre-Need: Giving Consumers What They Want
See how Covid-19 shifted consumers attitudes and interests in purchasing more pre-planning services for themselves.
How COVID-19 Changed the Role of the Funeral and Cemetery Professional
Check out how funeral and cemetery professionals have had to change how they operate to serve families today.
Trusting What You Can’t See
Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.
Unlocking the Future: Surprising Discoveries from Consumer Insights
Learn how these surprising consumer insights can help you understand how to improve your business today so you can be prepared to better serve your families in the future.
Pet Loss Pointers: How Small Gestures Can Create Comfort and Enhance Brand Loyalty
Learn how to enhance brand loyalty with small gestures to create lasting relationships with your current and future customers.
