Industries

Entertainment & Media

Whether you’re talking, movies, television, streaming or sports, the SoCal team has experience in understanding the market building strategies and marketing campaigns to meet the specific needs of our entertainment clients. Alongside our strategy, integrated marketing, and market research capabilities, we’ve launched our SoCal RXP solution, which helps studios and distributors maximize the positive marketing impact of reviews and ratings.

    • Eric Germansky, Creative Director – 20 year’s of experience in production services

    • Mike Cooperman, Chief Marketing Officer – 20-year marketing veteran

Transport & Logistics

When it comes to transportation and logistics consulting, SoCal Approach is a leader in providing consulting services, marketing and research, with a focus on the automotive industry as well as institutional (government, port authority) and traditional business.

    • Automotive and trucking

    • Ports, including Port Authority

    • Industry Associations

    • Rail, Air, and Marine

    • Manufacturing

    • Shipping and logistics

  • In addition to our strategy, integrated marketing, and market research capabilities, we provide a host of specialized consulting services, including:

    • Employee satisfaction and engagement

    • Site selection (selection of industrial sites and best use)

    • B2B marketing of industrial sites

    • Logistics and supply chain procurement, design and operational improvement

    • New market acquisition and cost mitigation

    • Risk discovery, identification, and mitigation

    • Chance Parker, Vice President of Global Research – 25 years of marketing, measurement and customer satisfaction expertise

    • Mike Cooperman, Chief Marketing Officer – 20-year marketing veteran

Food and Beverage

From Wineries to Beef Jerky, we specialize in helping our clients generate awareness for their brands through a variety of marketing programs and partnerships. Applying our strategy, integrated marketing, and market research capabilities in the food and beverage space have included developing strategic and competitive analysis for investor presentations as well as implementing proven tactics to meet the client’s strategic objectives

  • We gather and leverage the power of data to help businesses build their brand, reach their target audiences, and enhance their reputation. Our team uses advanced analytical techniques to gather, analyze, and interpret data, allowing us to develop tailored strategies to meet the unique demands of our clients.

    • George Owens, CEO – 25-years of marketing, measurement and customer satisfaction expertise, more than a decade working in the profession

    • Mike Cooperman, Chief Marketing Officer – 20-year marketing veteran

Life Cycle

From this life to the next, SoCal specializes in reaching consumers who are experiencing life events and gathering behaviors and attitudes around their experience. From our SoCal CXP ongoing assessment to our annual measurement of trends in the profession, we take pride in having specific expertise in this area.

  • Whether we’re helping launch startups in the space or working with established businesses looking for new marketing strategies and tactics, the SoCal team cherishes the opportunity to help companies understand consumer sentiment during the most challenging times in their lives. We are passionately using our research and insights to develop specialized marketing solutions businesses can use to increase efficiency and improve operations and profitability.

    • George Owens, CEO – 25 years of marketing, measurement and customer satisfaction expertise, more than a decade working in the profession

    • Lisa Minnehan, Vice President of Operations – 20+ years of measurement, more than a decade implementing consumer insights programs in the profession